If you haven't yet started a blog, don't despair - help is at hand! Read on to find out more ...
There is much more to running a business these days than just selling a product or service. You need to keep up with technology and use it to your best advantage. There are so many really great tools out there to help you stay ahead of your competition.
The simple answer is that you personally don’t. You hire Virtually 24/7 to manage your social networks for you. Linked-In and Twitter are crucial to your business – even the big corporate businesses are finally starting to realise this.
Not only do you need to keep your content fresh online (just as you do with your website content if you want Google and the other search engines to find you) but you really must also have a blog to show your potential customers that you are on the ball and let them see that you are ahead of the game.
Of course you don’t personally have the time to devote to tweeting or posting useful information onto your blog, but people like us who write for a living do! Get in touch to find out how Virtually 247 can help you to set up your blog profile and keep your articles updated to bring additional interest to your front door via your website.
All you need to do is to think about what it is that sets you apart from your competition – start by asking yourself what your unique selling point is. When you have the answer, communicate with us and let us do the rest. A draft will be prepared for your approval and, in much the same way as your web designer would seek approval before making your website live, new content will never be uploaded until you are 100 percent happy.
You might be a racehorse trainer wanting to attract new owners to your stable so you have a need for someone to write about the benefits to be gained from using the expertise of your team, might be a rugby club wanting to build credibility and attract corporate sponsorship, or you might be trying to sell your house and want to create a blog about the benefits of living in your area. Either way, let your blog bring fresh interest to your business whatever it is!
If you'd like to view examples of some of the blogs we have written, click on the links below:
The Greek House Blog
We really enjoy researching new topics and writing for our clients - there is so much personal satisfaction when a client says "thank you so much - your recent article resulted in some new business for me!"
6 Top Reasons To Utilise The Virtually 247 Blog ServiceTo Build TrafficAs a Blog owner with Twitter, Facebook, Linked-In and other social networks, it's easy to optimise your profile with your blog address and possible to drive a large amount of traffic from there to your site.
Build accountability By providing regular updates via your blog you are building your reputation and giving your readers a place to visit regularly to obtain useful information.
Social NetworkingYour blog is the best place for you to send all your new followers from Twitter, Facebook and Digg. You want to connect and engage readers on social sites, and invite them back to your blog to continue to build that relationship.As an addition to your static siteThe contents of a static website are far less likely to be discussed and even less likely to be re-blogged and linked to by others.
To Drive Traffic
The very nature of a blog makes it easy to direct traffic. If a blog owner belongs to Twitter, Facebook, Linked-In and other social networks, it becomes easy to optimise your profile with your blog address and it is therefore possible to drive a large amount of traffic from there to your site.
Google loves Blogs
Blogs are perfect for search engine optimisation. Search engine spiders like fresh content to feed on. Google
and other search engines want to find you. It is their job to know
everything there is to know about every industry, every person, every
question, and every answer. Having information about every possible
topic is a basis for their industry. Blogs make it far easier for them
to find this information.
Search engines like recent
material. The internet thrives on speed. This is why the big three
search engines often include how recent a piece of content is, when
deciding how to rank it.While a company website might be rather static with little need for content changes, a regularly updated blog provides fresh, keyword-rich content that search engines love. This will cause your site to rank higher when potential customers search for your products and services and drive more traffic to your site.
Establish Yourself as an Expert
Blogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. For example, if you're trying to get a job in a specific field or hoping to publish a book on a specific topic, blogging can help legitimise your expertise and expand your online presence and platform.
Money maker
The potential is there to generate revenue from your blog by committing to regular content updates.